Cape Coffee came to Blyant to get a fresh perspective on their local community. Someone from the outside looking in. Still, an important aspect was to keep the development of the identity in line with the raw, and to a certain degree harsh reality of the surrounding nature that defines Cape Broyle (where the coffee is being roasted), as the place it is. 

Newfoundland is a low slung and a vastly stretched piece rock, connecting to a vastly stretched piece of land, Canada. The kind of vastness that gives you the feel of being truly small on a human scale. You also have the wind, the waves, the fog and horizons with nothing behind – as it seems. We wanted to mirror these conditions in the development of the branding and the streched convention of the two Cs in the name Cape coffee emerged as a firm solution. Also, given these factors, we considered it of key importance to give the brandmark a feel of connectedness. From cape to cape, cape to coast, coast to coast, community and coffee, communication and coffee, which gave us the all important line that connects.